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📹 Video Marketing Tips For Small Business
If you are a regular visitor on the website, you will know how important video is for advertising and marketing your small business. Yes, video is great but now let’s talk about how video marketing for your small business can convert traffic and how you can get more views on your video uploads.
Using video marketing to drive traffic to your website, and help convert that traffic into opt-ins for your email list or paying customers is becoming more popular and a preferred way of communicating. A video can capture the visitor’s attention much more quickly than with the written word. Combining a great written title, with a video allows you the best of both worlds.
As with all things, there are some important tips you need to keep in mind to be able to capitalise on this trend.
#1 Social Media Platform Culture
Each social media platform has its own set of rules or guidelines for getting the best results from your videos. YouTube, for example, you wouldn’t post a picture of your night out on Linkedin, keep this for your personal Facebook page. A full-length video of maybe 10 minutes or more works better on YouTube and shorter videos of ten minutes or less will work on Facebook Business page. Platforms like Twitter and Instagram give you even less time. Remember that viewers have a short attention span and the platform will recommend other videos to keep them on the platform.
#2 Keyword Research
Do your keyword research before you press record You should know the platform you are creating a video for. Find out which keywords are being used on that platform by prospective customers when searching for your product or service. Use those keywords in the tags and title of your video. Doing so will allow your video to rank in search engine results for those keywords which means you’ll get more people watching and, if you’ve done it right, more visitors to your website.
#3 Split Test
Whenever you are marketing you have to test what works. Simplified this is called a slit test. If you create one video with a description, review the results and try and change the description. Maybe add an emoji, people like content that easy on the eye. Make one change at a time so you can pinpoint what caused the change and see which version produces the best results. You could also experiment with the title of the video. You might want to see if a shorter video works better, etc. This will allow you to find just the right combination and create a monster, traffic pulling video. After making changes, you can post the same video twice if needs be and see which one generates more traffic.
We all like to watch something that ignites our feelings. It may be that motivational video you needed to hear to reset your mind, or it might be that cute baby who has fallen asleep on her dog. Appeal to your audience’s emotions, in some way. If you are a small business using video marketing, I would expect that you could hit my emotions by creating a video that helps me solve a problem. I would be happy with that. People buy with emotion but they justify it with logic. Whatever you are selling, don’t rely solely on facts and logic, that’s cold and doesn’t work. You do need to provide some features of the product but you also want to make it emotional.
The description of your video is just as important. For example instead of saying “my dog training video will teach your dog to come when he is called” add something like “use these great tips to make your dog fall in love with you, and run back to you each and every time. The description provides the feature, teaching your dog to come when he is called, as well as the emotional benefit of that feature, not being embarrassed by an unruly dog..
With any kind of marketing, consistency is the name of the game. Don’t throw up a few videos and then move on to something else. Put up a string of informative, well made videos on a consistent basis and people will make a point of checking out what you have to say.
Consistency is the name of the game. Don’t throw up a few videos and then move on to something else. Put up a string of informative, videos on a consistent basis and people will make a point of checking out what you have to say. You will get better and everybody has to start from somewhere.
It’s important for your small business to be consistent with your marketing videos but if the videos you are putting up don’t offer any real value to your subscriber or visitors, they will just ‘change the channel’. Offer them something that can really benefit them.
Video marketing is an important tool in small business. Take the time to tweak and review your results to make sure you are on the right track.
If you have a strategic video marketing plan in place to execute on your chosen social media platform, you will in time create a strong digital point of reference, making it easier for people to find your services.
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