Reducing Video Marketing Anxiety
Many business owners have different reasons why they are not using video to grow their business. There are myths about video creation that cause business owners anxiety and prevent them from executing videos for their small business. We want to shift some of those myths so you can see that there is nothing to fear when using videos to market and grow your small business. When it comes to creating videos to drive your sales funnel, keeping it simple with a realistic workflow, is the best pathway for success for your video marketing efforts.
Videos work extremely well in driving customers to your website and converting more visitors into paying customers, yet, just like anything if you don’t do it right it won’t do anything for you.
Do you need expensive equipment?
Relax, you don’t need any pricey equipment. If you have a smartphone or another mobile device. You can start today. It also depends on the type of videos you want to create, the software and tools you need to make the video is readily and cheaply available and investing in the software will convince you to be consistent with your videos. You shouldn’t have to invest more than a few hundred pounds for the software, camera, tripod and microphone if you are starting from scratch. Your business is surely worth the investment.
Do you need to be on camera?
Don’t get too caught up in the idea of making a video, many people can become intimidated by being on camera but you really don’t need to. You don’t even have to actually be on the video if you don’t want to. Message us if you need a blog or a video post with ways you can create a video without showing your face. As introverts, we totally understand that being on camera is off-putting for a lot of business owners. You can make a screen capture type of video you won’t be on it at all, and even if you’re making a demonstration video you still don’t have to show yourself on camera or you can have someone else on camera. The point is that don’t let the fears keep you from using this extremely powerful tool.
You need a video production crew?
Videographers are not going to like this but no, you don’t. Not if you are just starting out anyway. You will need one at some point but let’s keep it simple for now and we can revisit this at a later stage. What you need is to create ‘social videos’ with the device that you have. If you have a mobile, a laptop, or a tablet then you are good to go. You just need to know how to do it and to work with a video marketer to make sure you get the best results.
You need a video marketer?
This depends, if you have tried and still not getting the results then yes get someone to do it for you. Breathe In Media support small businesses to get their videos done for themselves and can support you with optimizing your video, organic reach and using sponsored ads on social media platforms. Contact us.
Creating videos shouldn’t raise your anxiety, it should be a fun process and a great reward when you see it what you’ve created. You’ve got this!
Have you started to create your videos yet? What results have you had? Leave us a comment. We want you to get the best out of your business, if you are like us, you’ve put those hours in, now it’s time to see that return.
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